Majra partnered with AGS to run a full-spectrum GHG baseline for the Sustainable Impact Awards; informing a repeatable, data-first approach to cut event emissions in the UAE.
CO₂e per attendee
Typical event footprint (range: 500–1,000 kg)
of global emissions
Events rival the U.S. carbon footprint
CO₂e per person/year( by 2030)
limit needed to meet Paris 1.5 degree target
industry, growing 11%
Carbon impact rising with scale
The Opportunity
The UAE hosts hundreds of high-profile events annually that celebrate innovation and sustainability. But despite their thematic focus, most still leave a significant carbon footprint unmeasured and unaddressed. Event emissions contribute significantly to the global emissions, driven largely by travel and material use-signaling a clear need and opportunity to address them.
When MAJRA, the National CSR Fund, hosted their first Sustainable Impact Challenge (SIC) Awards ceremony, it saw an opportunity to lead by example. Rather than rely on symbolic gestures, MAJRA committed to a systematic data-driven approach, creating a baseline and setting a credible benchmark for net-zero events in the region.
AGS was brought in to deliver this transformation, combining global protocols with local context to turn ambition into measurable action.
The Solution
AGS led a full-spectrum GHG emissions assessment of the SIC Awards; combining technical depth, multi-stakeholder coordination, and region-specific expertise. AGS designed the data model, aligned it with the GHG Protocol, ISO 14067, and the Net Zero Events Roadmap, and mapped emissions across five key categories: venue, mobility, purchases & catering, logistics, and attendee travel.
Define emission boundary
Data collection & integration
Hotspot analysis
Insight generation
The emissions assessment was streamlined using Footprint Intelligence, our exclusively offered digital platform that enabled automated data processing and AI-assisted data collection. Its intuitive dashboards provided real-time progress tracking, improved accuracy, and ensured full transparency throughout the process.
Direct coordination with venue, catering, and vendor teams to collect primary data.
Application of UAE-specific emission factors and QA/QC protocols via Footprint Intelligence, our digital platform partner
Deployment of QR-enabled travel survey for live guest inputs.
AGS collaborated with Footprint Intelligence to measure the event’s carbon footprint and support the creation of a custom sustainability framework — a first for Majra.
Using the Footprint Intelligence guest app, we helped calculate the carbon footprint, fostering guest engagement & education
The Impact
The analysis revealed powerful insights
Over
Roughly
Less than
Most importantly, 40% of total emissions fell within MAJRA’s direct control, unlocking clear pathways for reduction.
MAJRA’s choices directly reduced the event’s carbon footprint
These measures reflect a shift from intention to implementation, setting a repeatable model for sustainable events in the region.
Hosting the event at a certified net-zero venue.
Designing a plant-based, low-impact menu, cutting food-related emissions by ~40%.
Partnering with WasteLab to divert all food waste from landfill.
Pledging one mangrove sapling per attendee to support long-term carbon sequestration.
Events globally are under pressure to decarbonize, but many lack the data to act. This project shows what’s possible when methodology meets technology, and sustainability is baked into the design, not bolted on.
With this first of its kind baseline, MAJRA and AGS aren’t just hosting sustainable revents. They’re reshaping how the UAE measures and manages them.
